Saturday, January 31, 2009

Mosaic Aromatherapy Holiday Email Letter

(to view a larger version of this email, click here)
This is a holiday email newsletter sent via Constant Contact for my client Mosaic Aromatherapy. Dinah creates and produces warm and earthy aromatherapy products. She wanted a warm, fireplace feeling to be conveyed in this holiday sales letter. The email had to feature her products, product photography and help get the word out about her holiday specials. Email newsletter campaigns are a great way to reach a large number of people who have expressed an interest in your business. Your email contacts are usually a very targeted group to sell to and creating the best impression possible when the person clicks on the email is very important. I've seen a lot of emails in my inbox that do not look professional and just like a website or brochure the look of the email creates an impression of the company and it's level of professionalism. Those emails are usually deleted before I even read them. But if I see an eye-catching design I will investigate the product or service further. That's why it is so important to have a professional graphic designer help you navigate pre-packaged email marketing programs like Constant Contact to help make the email your own and make it look eye catching at the same time including all the important information you want conveyed. An email can be designed to include any images, have links, include your business color scheme and a custom banner/header, include coupons or direct selling functions inside the email. Contact Dana Neal Designs with any questions regarding email campaigns you may have. dananealdesigns.com